About Us
You might have already noticed that we're a little different. At least we hope we are. You're reading the "about us" section of the website, so we're going to try to give you a sense of who we are, and why we do what we do.
We believe the fundamental question we pose to potential customers - "Does your software help your business grow?" - is almost an afterthought to much of the software industry today.
Somewhere along the line, commercial software - which was once the realm of brilliant designers, engineers, and artisans - started to get too comfortable. Vendors lost touch with what their customers really wanted, and ran up on the rocks with costs and business models that were out of sync with the reality of the market they lived in.
As categories of software that were once exotic became near-commodities, customers increasingly questioned why it cost so much, and why both the products and the vendors were so hard to work with. Mainstays of the industry disappeared almost overnight, and enterprise software customers had the uncomfortable realization that there was no longer any safety in working with large, established players.
This was the emerging scene for enterprise customers. For the small to midsized business, it wasn't any better. There were perfectly adequate starter solutions, the kind of accounting software you could buy off the shelf at your local computer store, but to step up to a real enterprise system was prohibitive - both in cost and complexity. The big products were designed with big companies in mind, with tools and technologies that were generations old, and extremely difficult to modify or scale down.
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